Lawrence Levy

To Pixar and Beyond

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An insider's never-before-told story about how a struggling computer animation company called Pixar became one of the greatest entertainment organizations of all time. ¶“Part business book and part thriller—a tale that’s every bit as compelling as the ones Pixar tells in its blockbuster movies.”—Dan Lyons, best-selling author of DisruptedAfter he was dismissed from Apple in the early 1990s, Steve Jobs turned his attention to a little-known graphics company he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before. He hoped to persuade Levy to help him pull Pixar back from the brink of failure. This is the extraordinary story of what happened next: how Jobs and Levy concocted and pulled off a highly improbable plan that transformed Pixar into the Hollywood powerhouse it is today. Levy offers a masterful, firsthand account of how Pixar rose from humble beginnings, what it was like to work so closely with Jobs, and how Pixar’s story offers profound lessons that can apply to many aspects of our professional and personal lives. ¶“[A] delightful book about finance, creative genius, workplace harmony, and luck.”—Fortune ¶“Enchanting.”—The New York Times ¶“I love this book! I think it is brilliant.”—Ed Catmull, cofounder and president of Pixar Animation, president of Disney Animation, and coauthor of the bestseller Creativity Inc. ¶“A natural storyteller, Levy offers an inside look at the business and a fresh, sympathetic view of Jobs.”—Success Magazine¶An Amazon Best Book of 2016 in Business & Leadership • A top pick on Fortune’s Favorite Books of 2016 • A 2017 Axiom Business Book Award winner in Memoir/Biography ¶
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303 printed pages
Original publication
2016
Publication year
2016
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  • ievgenianemirovashared an impression4 years ago
    👍Worth reading
    🔮Hidden Depths
    💡Learnt A Lot

Quotes

  • ievgenianemirovahas quoted4 years ago
    ed what I meant.
    When I joined Pixar in 1994, it was full of artistic and creative wizardry. That is what mesmerized me when I sat in Pixar’s ramshackle screening room watching scenes from Toy Story for the first time. But I quickly learned that Pixar was stuck. For all its genius, it had no momentum. It was like a starving artist. Just as the Middle Way holds that if we are too ungrounded, we can be frustrated by lack of momentum, Pixar too was ungrounded and frustrated by lack of profitability, cash, stock options, and a business road map.
    Pixar’s entire success depended on developing enough strategy, order, and bureaucracy to give it momentum without killing the creative spirit. This is the entreaty of the Middle Way: to inspire us to give expression to our spirit, creativity, and humanity and still take care of day-to-day needs and responsibilities.
  • ievgenianemirovahas quoted4 years ago
    “There’s nothing you can do about where the pieces are,” he’d say. “It’s only your next move that matters.”
  • Tarlan Asadlihas quoted5 years ago
    Some of the animators had full-length mirrors on the wall nearby.

    “Why the mirrors?” I asked Ed.

    “Animation is really all about acting,” Ed explained. “Before the animators animate a character on screen, they will often act out the part in front of a mirror so they fully understand the movements they need to create on screen.”
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