Buy-in is OK in flush times, but when resources are short, you need people who are fanatics—who can’t imagine not spending time and money on creating a top-notch user experience.
Вадим Мазурhas quoted2 years ago
If you want people to use something you’ve built, they have to notice it first.
Вадим Мазурhas quoted2 years ago
Problems turn out to have deep roots. When you go to fix some usability problems, it quickly becomes clear that they’re actually a symptom of some much larger unresolved conflict—about the site’s purpose or the company’s mission, for instance.