Rita Gunther McGrath,Ian MacMillan

Marketbusters

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If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters: strategic moves that dramatically reconfigure profit streams in an industry and upend conventional competition. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company's existing business platform--if managers know where and how to look for them. Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found: the customer experience, reconfigured offerings and services, key metrics, industry dynamics, and emerging market shifts. The authors outline 40 specific market-busting moves and provide practical tools and checklists to help leaders determine the best move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively.
This book is currently unavailable
285 printed pages
Original publication
2005
Publication year
2005
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Quotes

  • mail22801has quoted7 years ago
    Eight Marketbusting Moves to Exploit Emerging Opportunities
  • mail22801has quoted7 years ago
    nge quite fundamentally. We don’t purport to offer a primer on scenario or trend analysis.13 Still, we suggest you give some thought to these questions:
    TABLE 6-1
    Tectonic Triggers
  • mail22801has quoted7 years ago
    By colocating its facilities (funeral homes, florist shops, and so on), SCI shares personnel, vehicles, and preparation services, making it possible for it to operate more cost effectively than competitors having only one location

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