If you halve 28 (= 14) and double 15 (= 30), you change the problem to 14 × 30 which, as you can see, is an easy 420—the same answer you will get by multiplying 28 by 15.
It’s not always the size of a number that makes it difficult to handle but the KIND of number it is. You know, of course, that it’s much easier to multiply by 10 than by 9 even though 10 is the larger number. However, the “difficult” number 9 can be changed into two “easy” numbers, 10 minus 1, which equal 9. Therefore, to multiply a number by 9, you can multiply by 10 (simply add a zero to the number) and subtract the number, thus: 37 × 9 = 370 − 37 = 333.