The Thank You Economy

your family, knew your tastes, and knew that during the cold months he should reserve a hambone for you to flavor your weekly batch of split-pea soup

when you spend money on social media, you’re not actually investing in a platform—you’re investing in a culture, and in consumers who can ultimately become your ambassadors.

That’s what I mean about revealing your company’s heart and soul.

The process is no different for building relationships with customers. If your organization’s intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.

Delivering shock and awe to your customers without investing a lot of money, just a whole lot of heart

The building blocks necessary to create a powerful, legacy-building company culture
How to re-create the perfect date when developing your traditional and social media strategies
Using good intent to set everything in motion

Why? Because when it comes down to it, the only thing that will never change is human nature.

Real business isn’t done in board meetings; it’s done over a half-eaten plate of buffalo wings at the sports bar, or during the intermission of a Broadway show. It’s done through an enthusiastic greeting, with an unexpected recommendation, or by offering up your cab when it’s raining. It happens in the small, personal interactions that allow us to prove to each other who we are and what we believe in, honest moments that promote good feelings and build trust and loyalty.

is no different for building relationships with customers. If your organization’s intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.

How do people decide they like each other? They talk. They exchange ideas. They listen to each other. And eventually, a relationship forms. The process