Paul Gillin

Secrets of Social Media Marketing

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""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
This book is currently unavailable
393 printed pages
Original publication
2008
Publication year
2008
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Quotes

  • Оля Романоваhas quoted7 years ago
    “People on MySpace aren’t running away from pedophiles and stalkers. They’re running away from marketers and advertisers.”
    —Giovanni Gallucci, cofounder, Dexterity Media, in an interview on IT Conversations
  • Оля Романоваhas quoted7 years ago
    winnowing down your result set to a more manageable number.
  • Оля Романоваhas quoted7 years ago
    As noted earlier, Google’s Alerts service is a valuable way to get new Web mentions dropped into your e-mail box. Every marketer should have Google Alerts set up for the products, brands, executive names, and competitors that matter to them.

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