Eric Yaverbaum,Ilise Benun

Public Relations For Dummies

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  • Syaza Udyaputrihas quoted7 years ago
    noticed, read, and used
  • Syaza Udyaputrihas quoted7 years ago
    a hook or theme that engages an editor’s attention
  • Syaza Udyaputrihas quoted7 years ago
    Publicity must have an angle
  • Syaza Udyaputrihas quoted7 years ago
    Advertising is repeatable; PR is not.
  • Syaza Udyaputrihas quoted7 years ago
    Advertising is paid; public relations is free.
  • Syaza Udyaputrihas quoted7 years ago
    Define each target audience
  • Syaza Udyaputrihas quoted7 years ago
    What do you offer that is unique or special? What are customers looking for? And how well do you fill those needs?
  • Syaza Udyaputrihas quoted7 years ago
    What do you offer that is unique or special? What are customers looking for? And how well do you fill those needs?
  • Syaza Udyaputrihas quoted7 years ago
    a win-win partnership among publicists
  • Syaza Udyaputrihas quoted7 years ago
    use PR to communicate your message, build your image, motivate desired behavior, and generate greater revenues and profits.
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