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Mark Tungate

FASHION BRANDS. Branding Style from Armani to Zara. 2nd edition

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374 printed pages

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Impressions

  • okkyerryansyahshared an impression8 years ago
    👍Worth reading

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    Quotes

    • Cphas quoted7 years ago
      This identity is linked to brand values that have been communicated via marketing. Are you elegant, flighty, debonair, streetwise, intellectual, sexy. .
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      • Cphas quoted7 years ago
        You don’t buy clothes – you buy an identity.’
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        • Cphas quoted7 years ago
          Clothes and accessories are expressions of how we feel, how we see ourselves – and how we wish to be treated by others.
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