Mark Jeffery

Data-Driven Marketing

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  • Heri Heryadihas quoted7 years ago
    measuring the results of marketing initiatives in a feedback loop of adaptive learning to optimize its marketing.
  • Heri Heryadihas quoted7 years ago
    We are living in difficult times, and marketing measurement and data-driven marketing are becoming increasingly important
  • Heri Heryadihas quoted7 years ago
    This book is intended for anyone in marketing who wants to significantly improve his or her marketing performance and justify marketing spending, and for nonmarketing managers who want to drive real results from marketing.
  • Heri Heryadihas quoted7 years ago
    55 percent of the marketing executives surveyed reported that their staff does not understand essential marketing metrics, and more than 80 percent of organizations do not use data-driven marketing.
  • Heri Heryadihas quoted7 years ago
    the challenge of providing concrete results is amplified since branding and awareness are “fuzzy” and are not directly related to sales revenues
  • Heri Heryadihas quoted7 years ago
    Marketers are struggling to justify their budgets and are constantly being asked to do more with less
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