Data-Driven Marketing

measuring the results of marketing initiatives in a feedback loop of adaptive learning to optimize its marketing.

We are living in difficult times, and marketing measurement and data-driven marketing are becoming increasingly important

This book is intended for anyone in marketing who wants to significantly improve his or her marketing performance and justify marketing spending, and for nonmarketing managers who want to drive real results from marketing.

55 percent of the marketing executives surveyed reported that their staff does not understand essential marketing metrics, and more than 80 percent of organizations do not use data-driven marketing.

the challenge of providing concrete results is amplified since branding and awareness are “fuzzy” and are not directly related to sales revenues

Marketers are struggling to justify their budgets and are constantly being asked to do more with less