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James Collins

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Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.
Strategic PlanningEntrepreneurshipManagementBusiness
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393 printed pages
Publication year
2011

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  • Liana Ospangalihas quoted7 years ago
    When Steve Jobs decided to move Apple into retail stores in the early 2000s, he understood that he didn’t know how to do it. Lacking empirical experience, he asked, “Who is the best retail executive?” The answer: Mickey Drexler, then CEO of The Gap. So, Jobs lured him onto Apple’s board and began learning everything he
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    • Cesar Garcia Valdeshas quoted8 years ago
      there comes a time for commitment, when you have enough validation to fire the cannonball; if you fire only bullets but never commit to a big bet or an audacious objective, you’ll never do anything great.
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      • Cesar Garcia Valdeshas quoted8 years ago
        you can only know if something will actually work if you gain empirical validation, no matter how many slide decks support the idea.
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