Similar to how genes compete for survival, a meme also fights for attention. Just as genes create organisms, memes create entire organizations such as a church centered on the idea of a god. The survival of memes is dependent only on their environment and not on factors outside their environment such as biological evolution. An example of an environment conducive to the survival of a meme can be observed through the internet, where the internet is the environment, and data (such as audio or video) that thrives on the internet is the meme.