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Pat Flynn

Superfans

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The magical moments that turn your followers into fans.

Customers, followers, subscribers.

It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become Superfans.

Followers may “like” an Instagram post. Customers may buy a product. But “Superfans” will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. They will connect with you and your other fans.

Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom.

You don't need to change the entire world to build a successful business; you just need to change someone's world.

People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

This book will help you do just that.
This book is currently unavailable
233 printed pages
Publication year
2019

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Impressions

  • Yana Levandovskashared an impression3 years ago
    👍Worth reading

    An exciting book with a ton of go-to strategies to go and get your loyal audience. Definitely worth reading!

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    Quotes

    • forgetenothas quoted5 years ago
      Running a business means having your hands in multiple pies, from strategy to marketing to finance to hiring to much more. But focusing on the experiences that create superfans is more important than any other activity in your business. It’s more important than getting more traffic, more followers, more views, or more subscribers. It’s even more important than building your email list and acquiring more customers.
      Why?
      Because when you focus on creating superfans, as a byproduct you’ll get more traffic, more followers, more views, and more subscribers. You’ll build a stronger, more targeted tribe who will go out of their way to support you and what you do. They’ll be more engaged, more excited, and more likely to take action. And they’ll be more likely to buy from you, too!
      Superfans are truly the life of your business.
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    • Bengaard+Co ApShas quoted4 years ago
      Building a strong, successful brand is about solving people’s problems. Step one is to know what those problems are, but step two, so often underrated and overlooked, is knowing exactly how those people describe their problems. The language they use should become the lyrics you use in your brand.

      Beskriv din kundes problemer

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      • stellarnodehas quoted4 years ago
        When you follow up, ask questions like, What kinds of solutions have you tried so far? If you had a magic wand to solve this challenge, what would things look like for you? I promise you’ll receive a ton of incredibly valuable information you’ll be able to feed directly back into your business
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