Mastering Gamification: Customer Engagement in 30 Days

fact, you are about to launch a long-range, ongoing, continuous process of attracting the attention of a target audience, drawing them into a social space built around you and your products or services, encouraging them to evangelize about your products or services, and instilling in them an unshakable sense of loyalty.

It would be unwise to believe that taking complex gameplay systems and grafting them to your existing customer experience with the goal of creating a richer, more engaging one could be anything less.

social influence, recognition, and joint benefit enhance a player's attitude toward the use of the game.

gamification is not turning something into a game, but leveraging the things in games that motivate people; thus, using them to improve your business.

yet it had already attracted 100,000 users during the first six months it was in operation.

the website's overall satisfaction among the game's users is 4.14/5, an 18 percent increase over non-users of the game.

one-tenth of the site's new users since the game's launch are referrals from BBVA Game, and the bank has also doubled its Facebook fans through the game.

Gartner released a report that stated that by 2014, 80 percent of the current gamified applications will fail to meet business objectives primarily because of poor design.