Books
Kevin O'Gorman,Scot Harris

Mastering Gamification: Customer Engagement in 30 Days

  • Анна Подобнаяhas quoted3 years ago
    fact, you are about to launch a long-range, ongoing, continuous process of attracting the attention of a target audience, drawing them into a social space built around you and your products or services, encouraging them to evangelize about your products or services, and instilling in them an unshakable sense of loyalty.
  • Анна Подобнаяhas quoted3 years ago
    It would be unwise to believe that taking complex gameplay systems and grafting them to your existing customer experience with the goal of creating a richer, more engaging one could be anything less.
  • Yuliya Belousovahas quoted8 years ago
    social influence, recognition, and joint benefit enhance a player's attitude toward the use of the game.
  • Yuliya Belousovahas quoted8 years ago
    gamification is not turning something into a game, but leveraging the things in games that motivate people; thus, using them to improve your business.
  • Yuliya Belousovahas quoted8 years ago
    yet it had already attracted 100,000 users during the first six months it was in operation.
  • Yuliya Belousovahas quoted8 years ago
    the website's overall satisfaction among the game's users is 4.14/5, an 18 percent increase over non-users of the game.
  • Yuliya Belousovahas quoted8 years ago
    one-tenth of the site's new users since the game's launch are referrals from BBVA Game, and the bank has also doubled its Facebook fans through the game.
  • Yuliya Belousovahas quoted8 years ago
    Gartner released a report that stated that by 2014, 80 percent of the current gamified applications will fail to meet business objectives primarily because of poor design.
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