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Harvard Business Review

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

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Don't let a fear of numbers hold you back.
Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?
Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.
You'll learn how to:Identify the metrics you need to measureRun experiments and A/B testsAsk the right questions of your data expertsUnderstand statistical terms and conceptsCreate effective charts and visualizationsAvoid common mistakes
StatisticsDecision-Making & Problem SolvingManagementComputersData ScienceBusiness
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210 printed pages
Original publication
2018
Publication year
2018

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  • Heri Heryadihas quoted7 years ago
    Most data comes in fragments. To be useful, these individual bits of information need to be put together into a coherent explanation of the business situation, which means integrating data into a “story.”
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    • Heri Heryadihas quoted7 years ago
      Most data comes in fragments. To be useful, these individual bits of information need to be put together into a coherent explanation of the business situation, which means integrating data into a “story.”
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        • Report this
      • Heri Heryadihas quoted7 years ago
        you need to combine the science of analytics with the art of intuition. Be a manager who knows the geeks, understands their formulas, helps improve their analytic processes, effectively interprets and communicates the findings to others, and makes better decisions as a result
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