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Dan Kennedy

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors

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For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.
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302 printed pages
Original publication
2012
Publication year
2012
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  • raquel00232has quoted5 years ago
    have made a big effort at achieving this for myself and for GKIC in relationships with GKIC members and my readers and clients. There are, of course, my many books, GKIC publishes five newsletters, there are wall plaques, photos and photo frames, mouse pads, coffee mugs, even a Dan Kennedy bobble head, logo and slogan apparel, and more. My goal is the same as Walt’s: complete cultural integration so not a day goes by without the customer being prompted t

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