No B.S. Guide to Marketing to Leading Edge Boomers & Seniors

have made a big effort at achieving this for myself and for GKIC in relationships with GKIC members and my readers and clients. There are, of course, my many books, GKIC publishes five newsletters, there are wall plaques, photos and photo frames, mouse pads, coffee mugs, even a Dan Kennedy bobble head, logo and slogan apparel, and more. My goal is the same as Walt’s: complete cultural integration so not a day goes by without the customer being prompted t