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Don Norman

Things That Make Us Smart

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By the author of THE DESIGN OF EVERYDAY THINGS.
Insightful and whimsical, profoundly intelligent and easily accessible, Don Norman has been exploring the design of our world for decades, exploring this complex relationship between humans and machines. In this seminal work, fully revised and updated, Norman gives us the first steps towards demanding a person-centered redesign of the machines we use every day.
Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with memory—the machines we create begin to shape how we think and, at times, even what we value. In THINGS THAT MAKE US SMART, Donald Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.
DesignIndustrialHistory & Criticism
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387 printed pages
Original publication
2014
Publication year
2014

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Quotes

  • Daniel T Santoshas quoted9 years ago
    A machine is not distractible: My computer will keep doing its job even as the building burns down. We criticize people for their distractibility, but do we really want undistractible people? Instead of complaining that people are distractible, we might rejoice in the fact that people are attentive to their surrounds and to new events. In other words, the same behavior that is a liability from the machine-centered point of view is a virtue when seen from a human-centered perspective.
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  • Daniel T Santoshas quoted9 years ago
    undistractible people? Instead of complaining that people are distractible, we might rejoice in the fact that people are attentive to their surrounds and to new events. In other words, the same behavior that is a liability from the machine-centered point of view is a virtue when seen from a human-centered perspective.
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    • Daniel T Santoshas quoted9 years ago
      distractibility, but do we really want undistractible people?
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        • Report this

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