The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live As They Do

CODE FOR THAT IMPRINT

IMPRINT WITHIN A
PARTICULAR CULTURE,

YOU MUST LEARN THE

PRINCIPLE 5: TO ACCESS

THE MEANING OF AN

the extremely strong imprints placed in their subconscious at this early age are determined by the culture in which they are raised.

What mattered was the connection between the driver and the car, between the experience of

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driving and the feelings evoked.

They are never going to be at exactly the same place at the same time, and, little by little, they will start developing different perspectives on the world. They begin with the same content but develop different structures.

The final structure is the individual. Within the DNA that makes us human there is an in-finite variety. Further, each of us has a unique relationship with our parents, siblings, and family that shapes our individual mental scripts and creates our unique identity. Even identical twins end up with unique identities.

The next structure is the culture. All cultures have a language, an art, a habitat, a history, and so on; the way all these elements, this content, is organized creates the unique identity of each culture.

In any situation, there are three distinct structures in action. The first is the biological structure, the DNA.

An uncle does not exist if there is no niece, a wife if there is no husband, a mother if there is no child. Kinship is the structure.