I Am My Brand

Lives – Using Instagram, YouTube and Facebook Lives to answer potential client questions is another way of showcasing evidence that you are the expert in your field.

Industry reviews – It might be useful to undertake industry reviews in the form of a blog post that gives your thoughts on how you would use your skills, contacts and abilities to do something better within your industry.

•Behind-the-scenes videos – Doing these allows prospects to see you in action. Without saying you are doing it, it shows you doing it and presents the evidence of the success of your work

Video testimonies – It has been proven that video converts potential clients 80 per cent more than written words, so a video testimony gives you greater leverage to showcase how brilliant

Written testimonies – These are good because you can pull out bite-size information to use across your social media and print materials as well as the full testimony for your website.

What is the real problem that you are solving and is that problem relevant? Is there still a need for the solutions that your brand brings to the table?

Brand Promise, when communicated consistently, builds trust and ultimately changes consumer behaviour,

Nike’s Brand Promise is ‘to bring inspiration and innovation to every athlete in the world’.

A brand is an emotional connection with its target audience.

The totality of Nelson Mandela’s speech went like this:
Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light, not our darkness that most frightens us.
We ask ourselves,
Who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be?
You are a child of God. Your playing small does not serve the world.
There is nothing enlightened about shrinking so that other people won’t feel insecure around you.
We are all meant to shine, as children do.
We were born to make manifest the glory of God that is within us.
It’s not just in some of us; it’s in everyone.
And as we let our own light shine, we unconsciously give other people permission to do the same.