Jay Levinson,Jeannie Levinson

Startup Guide to Guerrilla Marketing

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More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
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294 printed pages
Original publication
2008
Publication year
2007
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Quotes

  • Thomas Munk Christensenhas quoted6 years ago
    marketing meme used by Hotmail: “Get your free e-mail at Hotmail.” That’s it. How simple can you get?
  • Thomas Munk Christensenhas quoted6 years ago
    Features are the things inherent in your product or service. Benefits are what the buyer gets from your product or service. The following examples will help clarify the distinction between the two.
    • Driver airbags. Feelings of safety and security
    • Ergonomic chair. Relieves pressure on spine, stress-relief
    • Telecoaching. No commute, accept calls from anywhere
    • Drill bit. Creates holes easily to help you complete your project.
  • Thomas Munk Christensenhas quoted6 years ago
    Draw a circle around any benefits you offer that are not offered by your competitors. Those are your competitive advantages.
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