Books
John Bester

The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes!

  • Mikie Joneshas quoted6 years ago
    Repeat your best benefits or most important points at least 3 times.
  • Mikie Joneshas quoted6 years ago
    People generally have less patience when they're reading online so you're well advised to help keep it as short as you possibly can.
    * Use between 14 and 16 words in each sentence.
    * Avoid using jargon unless most of your readers know very well what it means.
    * Use language that is just simply straightforward.
    * Use one thought or idea per paragraph
  • Mikie Joneshas quoted6 years ago
    Establish the problems that your particular target audience wishes to be addressed. These could include their wants, needs, issues and difficulties.
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