Too often there are serious missed signals between a company’s stated goals and the methods employed to try to reach them. Translating Strategy into Shareholder Value is a unique look at how the planning process relates to the achievement of shareholder value, and ways to ensure that the two directly complement each other. Using tools and a special case study to analyze past, present, and future performance, the book takes readers through a host of steps, including:* Comparing existing strategy to the competition and the economy as a whole* Analyzing productive capabilities and costs* Bringing nonfinancial metrics to test how future strategy creates value* Selecting the right analytical tool and looking at strategic solutionsIf corporations are to truly maximize their success, managers need to understand how to translate corporate strategy to the bottom line — and that means seeing the big picture.
