• Promotional book trailer
• Author book tour is planned with readings/signings in Orlando, Tampa, Denver, New York, Washington, DC, Atlanta, San Diego, Los Angeles, Chicago, Columbus, OH, Portland, OR, Boston, and other cities TBA • Targeted excerpts, features and interviews in national print media including Parents Magazine, Scholastic Parent & Child, Redbook, Pregnancy & Your Newborn, Fit Pregnancy, Today’s Parent, iVillage, The Bump, HuffPo Parents, SheKnows, Lifescript, Babble, Cafe Stir, Mamalode, Working Mother, Bonbon Break Live, Family Circle, Woman’s Day, Good Housekeeping, All You, Parade, First For Women
• Targeted interviews and features in regional print media including Denver Post, 5280, Colorado Today, Orlando Sun-Sentinel, Orlando Magazine, Playground Magazine, Winter Garden Magazine, Winter Park Magazine, Palm Beach Post, Tampa Tribune, Sarasota Herald-Tribune, Miami Herald, South Florida Sentinel
• Blog tour of the major parenting and humor blogs, including Scary Mommy, Moms Who Drink & Swear, MommyShorts, In The Powder Room, People I Want To Punch In The Throat, My Life Suckers, My Life & Kids, Rants From Mommyland, How To Be A Dad, Dad And Buried, Mommy Man, Thoughts From Paris
• Social media promotion across Science of Parenthood’s Facebook and Twitter channels, as well as cross-promotion on the Facebook and Twitter channels for Big Book of Tweets; promotion through the SITS Community’s weekly Twitter Party (#sitsblogging)
• Advertising/promotion on Science of Parenthood’s blog and through our email newsletter
• Book giveaways on Science of Parenthood’s blog, assorted parenting humor blogs, SITS Twitter Party, and GoodReads
• Promotion to attendees of the BlogU 2015 and BlogHer’15 conferences
