•Fans of sports fiction and nostalgic crossover appear parents who grew up on The Sandlot and Bad News Bears
•Targeted marketing collaboration to the over 325,000 youth (ages 5–16) in Pop Warner football leagues around the country
Over 35 million kids play organized sports in America (USA Today, 2013 survey)
•Targeted media campaign to Nebraska and HUSKER fans who are parents
•Taps into key trends of sportsmanship, team work and anti-bullying, including outreach to organizations that support these causes
