Quick Win Digital Marketing

Using ‘whois’ and their name – for example, ‘whois brianokane’ – will show you their brief biography.
Online tools – for example, Who Should I Follow– will make recommendations based on your current followers and location.

It’s kind of fun to do the impossible.

Subscription-based websites Sell subscriptions for information websites and online tools.

Business websites
Sell webinars, books, ebooks and vouchers for events.

Tweeting tips on your subject.
Promoting events such as a webinar.
Answering questions that other Twitterers ask.

What you want to achieve (your Specific, Measurable, Achievable, Realistic, Timed objectives).
Who your target audience is.
What your target audience is reading.
Which websites your target audience uses and how.

With all advertising, online or offline, it is essential to:
Understand the target audience.
Create an appropriate message.
Get professional design help to create the ad.
Allocate a budget for an ad campaign.

Tools for interacting include:
Social networks, such as LinkedIn and Facebook.
Blogging, using applications like WordPress or Blogger.
Micro-blogging, using micro-blogging applications like Twitter.
Surveys.
Websites.

Start by:
Defining your target audience.
Finding out what digital marketing methods your existing customers and / or target audience are using.
Deciding what you want to achieve.
Exploring whether you have enough resources and time (the amount of time needed is often overlooked or underestimated) to maintain digital marketing applications.

To get other websites to link to your website or blog is more challenging! Ways to get links include:
Make your site easy to link to by including a ‘link to us’ button with a short sentence about your business and a copy of your logo so that other site owners / webmasters can download these easily.
Add great content on your site that other sites would want to link to, such as ‘how to’ information or guides relevant to your sector.
Create valid lists that people want to link to.
Create authoritative articles that can be quoted by others.
Submit articles to industry news sites.
Make it easy for people to link to your articles, include ‘Retweet’ and ‘Share this’ buttons.
Ask relevant and non-competing businesses to link to your site.
Ask or answer questions on websites like Yahoo! Answers, with links to relevant resources.