Dan Roam

Back of The Napkin: Solving Problems and Selling Ideas with Pictures

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  • Menna Abu Zahrahas quoted2 years ago
    We don’t have to know all these answers today; the point of this picture is that it gives us a good starting point for knowing who and what we should be looking for.”
  • Menna Abu Zahrahas quoted2 years ago
    What people want to DO (or what we want them to do) determines function; what people want to KNOW (or what we want them to know) determines content; and what we want them to REMEMBER determines the brand.
  • Menna Abu Zahrahas quoted2 years ago
    I turned to the window and contemplated how best to jump off the train
  • Menna Abu Zahrahas quoted2 years ago
    London’s St. Pancras Station for Sheffield,
  • Menna Abu Zahrahas quoted2 years ago
    by the then-new British prime minister, Tony Blair.
  • Menna Abu Zahrahas quoted2 years ago
    typical MBA progra
  • Menna Abu Zahrahas quoted2 years ago
    Back of the Napkin is divided into four parts—this introduction and then one part each for discovering ideas, developing ideas, and selling ideas, all using nothing but our eyes, our mind’s eye, our hands, a pen, and a scrap of paper. (
  • Menna Abu Zahrahas quoted2 years ago
    you were able to walk into this room this morning without falling down, I guarantee that you’re enough of a visual person to understand everything that we’re going to talk about and to get something useful out of it.”
  • Menna Abu Zahrahas quoted2 years ago
    managing businesses in San Francisco, Moscow, Zurich, and New York
  • Chiefhas quoted3 years ago
    We don’t show an insight-inspiring picture because it saves a thousand words; we show it because it elicits the thousand words that make the greatest difference.
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