Christophe Morin,Patrick Renvoise

Neuromarketing

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  • aliazulkiflihas quoted6 years ago
    THE SEVEN IMPACT BOOSTERS
    1. Wording with “You”
    2. Your Credibility
    3. Emotions
    4. Contrast
    5. Varying Learning Styles
    6. Stories
    7. Less Is More
  • aliazulkiflihas quoted6 years ago
    4. Proofs of Gain
    5. Handling Objections
    6. The Close
  • aliazulkiflihas quoted6 years ago
    THE SIX “SELLING TO THE OLD BRAIN” MESSAGE BUILDING BLOCKS
    1. Grabber
    2. Big Picture
    3. Claims
  • aliazulkiflihas quoted6 years ago
    Conquer the old brain’s doubts with tangible proof of gain through hard evidence: relevant customer testimonials, demonstrations, contrasting data, and/or a compelling vision.
  • aliazulkiflihas quoted6 years ago
    The law of social reinforcement stipulates that if we become aware that other people have already accepted a solution to an idea, our natural response will be to more easily accept this solution or idea for ourselves
  • aliazulkiflihas quoted6 years ago
    Find one or several unique attributes about your solution so you can strongly assert your claims. Claims that eliminate the strongest principal pain of your prospects will best motivate them to buy from you.
  • aliazulkiflihas quoted6 years ago
    “We are the only provider of . . .”
  • aliazulkiflihas quoted6 years ago
    four Rules of Dialogue: (1) suspend judgment, (2) listen deeply, (3) challenge assumptions, and (4) inquire and reflect.
  • aliazulkiflihas quoted6 years ago
    4. INQUIRE AND REFLECT
  • aliazulkiflihas quoted6 years ago
    PRINCIPLES OF EFFECTIVE DIALOGUE
    1. SUSPEND JUDGMENT
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