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Ziauddin Sardar

Introducing Media Studies

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  • Marko P.has quoted4 years ago
    The assumption that technological progress is inevitable and creates significant social change is called technological determinism.
  • Marko P.has quoted4 years ago
    Good visuals always win out over strong ideas.
  • Marko P.has quoted4 years ago
    A famine does not exist unless a BBC reporter stumbles upon it.
  • Marko P.has quoted4 years ago
    Agenda setting: the need to tie up news with political agenda and the pressure to manufacture social issues. Even “established facts” are filtered through a number of processes. Facts and impartiality are always at loggerheads with ideology. Most newspapers present their “facts” through their chosen political filters.
  • Marko P.has quoted4 years ago
    Pictures of starving people sell records.
  • Marko P.has quoted4 years ago
    The basic assumption of the hegemonic model is that the ruling classes are able to rule by ideas and cultural influence rather than force.
  • Marko P.has quoted4 years ago
    Through words, sounds and pictures, the various media produce a likeness of the “real” world. Through a process of mediation, they re-present the world to an audience. This re-presentation of reality is apparently similar to the way in which we interpret the world and create meaning for ourselves through our own physical senses. By constructing a representation of reality, the media constructs meanings about the world.
  • Marko P.has quoted4 years ago
    Discourse: structured representation of events; structured and inter-related interpretation of social and cultural knowledge that express power relations.
  • Marko P.has quoted4 years ago
    News is metonymic: a reported event is often interpreted to represent the whole of reality.
  • Marko P.has quoted4 years ago
    Media texts are encoded by the sender and decoded by the receiver.
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