Geoffrey Moore

Escape Velocity

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“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.
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238 printed pages
Publication year
2011
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Quotes

  • Denis Bezkorovaynyhas quoted9 years ago
    As Cisco’s CEO, John Chambers, likes to say, “Market transitions wait for no one.” Not for your customers. Not for your partners. Not for your competitors. And not for you. When the time comes, that sets the time. And just like when you were a kid playing hide and seek, there’s a voice that comes out of nowhere calling, “Ready or not, here I come!”

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