Tren Griffin

A Dozen Lessons for Entrepreneurs

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A Dozen Lessons for Entrepreneurs shows how the insights of leading venture capitalists can teach readers to create a unique approach to building a successful business. Through profiles and interviews of figures such as Bill Gurley of Benchmark Capital, Marc Andreesen and Ben Horowitz of Andreesen Horowitz, and Jenny Lee of GGV Capital, Tren Griffin draws out the fundamental lessons from their ideas and experiences. Entrepreneurs should learn from past successes but also be prepared to break new ground. While there are best practices, there is no single recipe they should follow. By better understanding the views and experiences of a wide range of successful venture capitalists and entrepreneurs, readers can discern which of many possible paths will lead to success.
With insight and verve, Griffin argues that innovation and best practices are discovered by the experimentation of entrepreneurs as they establish the evolutionary fitness of their business. The products and services created through this experimentation that have greater fitness survive, and less-fit products and services die. Entrepreneurs have always experimented when creating or altering a business. What is different today is the existence of modern tools and systems that allow experiments to be conducted more cheaply and rapidly than ever before. Griffin shows that listening to what the best venture capitalists have to say is invaluable for entrepreneurs. Their experiences, if studied carefully, teach bedrock methods and guiding principles for approaching business.
This book is currently unavailable
326 printed pages
Original publication
2017
Publication year
2017
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Quotes

  • Rafael Barrerahas quoted3 years ago
    “You know you have fit if your product grows exponentially with no marketing. That is only possible if you have huge word of mouth. Word of mouth is only possible if you have delighted your customer.”
  • Rafael Barrerahas quoted3 years ago
    “The two most important assumptions entrepreneurs make are what I call the value hypothesis and the growth hypothesis. The value hypothesis tests whether a product or service delivers value to customers once they are using it. The growth hypothesis tests how new customers will discover a product or service.”
  • Rafael Barrerahas quoted3 years ago
    “When I work with startups, the last thing I work with them on is marketing. I don’t want to overestimate marketing. Apple’s marketing has great products.”
    Too many marketers believe advertising is what creates brands.
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