Be Brilliant Every Day

What have I got to do to have them talking glowingly about me five years after I've left?’

In essence, the 4-minute rule suggests that it takes four minutes for other people to ‘catch’ your feelings. So, if you're upbeat, passionate and positive for four minutes, the people around you will have almost no choice but to feel good too.

And here's the best bit about Zappos. After your two-week induction, Tony offers new staff $2000 to leave. Take it or leave it, no catch, no hard feelings, you can have the money and run. Or, alternatively, if you really want to work for us, stay and join a rocking team that achieves results through being happy first

post-traumatic growth’, sometimes called ‘adversarial growth’

The Matthew Effect

A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort.

‘I don't have an alarm clock. I have an opportunity clock,

Here's a thought that might shake your belief in the ‘material girl’. If you list the top 10 happiest moments of your life (go on, we dare you to have a go), there's unlikely to be a single product on there. It'll be experiences. It'll be things you've done – moments of joy and achievements that have left you grinning rather than products you've purchased.

Musterbation’. It is defined as ‘the elevation of things we'd like to have into things we believe we must have’.

But, beneath the surface, the message is the same: ‘Vote for us and we'll make you a bit richer’. The right wing parties want to make the rich a bit richer. The left wingers want to make the poor less poor.