Don Norman

The Design of Everyday Things

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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as…
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538 printed pages
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Quotes

  • Olga Khvanhas quoted7 years ago
    No matter how brilliant the product, if people cannot use it, it will receive poor reviews.
  • Olga Khvanhas quoted7 years ago
    the poor design that gives rise to so many of the problems of modern life, especially of modern technology
  • Milicahas quoted5 months ago
    Two of the most important characteristics of good design are discoverability and understanding.

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