Kate Shoup,Kris Duggan

Business Gamification For Dummies

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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.).
Business Gamification For Dummies explains how you can apply the principles of this strategic concept to your own business model.
How gamification evolved from Farmville/Zynga and Facebook and is now something that can be applied to the work environment How to build a successful gamification program How to entice and retain customers using gamification How to drive employee behavior inside your organization Real-world illustrations of gamification at work If you're interested in learning more about this exciting and innovative business strategy, this friendly, down-to-earth guide has you covered.
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395 printed pages
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Quotes

  • mail22801has quoted7 years ago
    : Reporting, dashboard-style.
    Identifying Key Metrics
  • mail22801has quoted7 years ago
    deally, you’re looking for what we call lift, or an improvement in your results (see Figure 13-2). The higher the average visit frequency on your site, the shorter the bake-in period can be (see Table 13-1
  • mail22801has quoted7 years ago
    Tracking behaviors early on lets you determine whether your gamification program has yielded lift

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