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Bryan Mattimore

21 Days to a Big Idea!

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From Bryan Mattimore, innovation guru to Fortune 500 companies, comes a book for aspiring entrepreneurs, corporate “intrapreneurs,” and anyone else looking to break the mold.
Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies create over $3 billion in new innovations using his unique creative-thinking exercises. In 21 DAYS TO A BIG IDEA: CREATING BREAKTHROUGH BUSINESS CONCEPTS, Mattimore takes readers through a disciplined creative process to create original and practical new business concepts.
By investing less than an hour a day for twenty-one days, you will:
1) learn a new toolkit of creative thinking strategies and problem-solving techniques that can be used for solving a wide variety of both personal and professional challenges, and 2) generate more than a dozen new concepts from which to choose the highest potential/winning idea for a new start-up.
Entertaining and easy-to-follow, 21 DAYS TO A BIG IDEA is a must-read for all aspiring entrepreneurs, helping you to discover and implement your first—or your next—biggest idea.

“Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness.”—Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL
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Quotes

  • Elsahas quoted8 years ago
    One way to “adapt an existing technology” is to find a creative or unexpected application of a known technology to create a new product. Another strategy is to use the technology to create a new kind of service
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    • Elsahas quoted8 years ago
      And, the most important question to ask of yourself or your team to push your idea to the next level is: What will make my idea both different from and superior to what’s currently on the market?
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      • Elsahas quoted8 years ago
        What kind of stimuli? Current periodicals in an area of interest is an example of one. Trends from online sites is another. Research reports, international new product scans, award-winning new technologies, and year-end “best idea” summaries from online, key word searches are all good.
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