PR.qxd

r be used just because they’re there. Sometimes an idea hasn’t been used before simply because a hundred other people have considered the idea and decided it wasn’t a very good one. Ideas must fit the current marketplace. And “pushing the envelope” can be a good thing, but there are envelopes that are better left sealed . . . with superglue. When we get to development, we’ll look at ways to evaluate what ideas are best to develop now.