A memoir that begins with Phil Gifford's personal story, followed by portraits of (mostly) sportspeople Phil had a genuinely close connection with, to the point where he can tell stories that go far beyond the public perception, many screamingly funny. The list, in no special order, is: Sir Peter Snell, Billy T James, Peter FitzSimons, Sir Fred Allen, Sir Peter Leitch, Todd Blackadder, Andrew Mehrtens, Joe Stanley, Sir John Kirwan, Valerie Adams, Louis Luyt, Andy Haden. As well, Phil will enlighten readers on the impact his alter ego, Loosehead Len Lacey, had on his career.