The Mom Test: how to talk to customers and learn if your business is a good idea when everybody is lying to you
This book is currently unavailable
112 printed pages
Impressions
- Andrei Zgîrvacishared an impression8 years ago
💡Learnt A LotA short book that gives you a very good idea about lean startup methodology and a very good guide how to do customer interviews.
- Rudel Sabirovshared an impression4 years ago
👍Worth reading💡Learnt A Lot🎯Worthwhile - Aliona Voznashared an impression8 years ago
👍Worth reading🎯Worthwhile
Quotes
- Lukahas quoted22 days ago
The questions to ask are about your customers’ lives: their problems, cares, constraints, and goals. - Lukahas quoted22 days agoThat’s kind of weird, right? We find out if people care about what we’re doing by never mentioning it. Instead, we talk about them and their lives.
- Yulya Kudinahas quotedlast month
The Mom Test:
Talk about their life instead of your idea
Ask about specifics in the past instead of generics or opinions about the future
Talk less and listen more
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