Google AdWords For Dummies

Ben Hunt’s excellent book Convert!

Google Reader: With this free service (google.com/reader) you can collect mentions of your keyword on the Web. Figure 5-7 shows an alert set up to monitor the keyword “skateboarding injuries” for G-Form

Google Alerts: At google.com/alerts, you can instruct Google to e-mail you whenever it indexes a new page or update or forum post that contains your keyword. Create a folder in your e-mail client to collect the alerts and then explore them at your leisure.

set up Google Alerts or Google Reader to keep you informed of industry trends on a daily basis.