StartupBench

Begin your journey into entrepreneurship!


Starting a successful business is a viable option for anyone with the ambition, motivation, and diligence to take educated and well-planned steps. Entrepreneurship offers a world of new opportunities, greater purpose, and rewarding experiences. In fact, becoming an entrepreneur is a common aspiration, and this feat has already been accomplished and proven possible by many people like you. Whether you have a fantastic business concept or are hoping to become your own boss, know that with the right tools you can achieve this dream. Be prepared, starting a business can also be challenging.


This book is designed to help you plan for, and overcome, common obstacles associated with entrepreneurship. This book contains in-depth lessons on how to identify business opportunities, conduct industry research, identify products and services, structure a legal business entity, minimize financial risk, protect a business with accountants and business attorneys, manage a budget, utilize capital and loans, implement human resources, and create a comprehensive formal business plan. Inside you will encounter the stories of eight service-disabled veterans who successfully applied these concepts to their own business ventures. You will also find helpful examples, tips, techniques, and checklists for practically applying this information to developing your own successful business.


Author Phillip Selleh has led organizations on both national and international scales by providing management to companies including AT&T, Inc., META Group, Computer Sciences Corporation, and Ontempo eServices. He also founded About Giving, Inc., a 501©(3) Public Charity which provides professional career development training, educational opportunities, and high-quality resources to severely disabled Veterans.