Marcus Sheridan

They Ask, You Answer

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When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop “selling,” and start answering. Be seen as an authority, not just another advertisement.
The first edition of They Ask You Answer was a straightforward guide to fixing your current marketing strategy; the second edition is updated to reflect the evolution of content marketing, the latest tools that have changed the game like chat bots, Alexa and voice searching, and an additional focus on Customer Experience to help companies bridge the gap of the change in today’s sales cycles. The revised and updated edition includes new case studies and updates to case studies from the first book.
Today, instead of the traditional “Sales Funnel” with Marketing at the top, Sales in the middle, and out of the bottom appears a customer, we…
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309 printed pages

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