Marian Salzman

Agile PR

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More value from less work. An unstoppable business revolution is under way-and it is Agile. Companies that embrace Agile Management learn to connect everyone and everything . . . all the time. They can deliver instant, intimate, frictionless value on a large scale. Agile began emerging many decades ago, but truly took off in the software development industry. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement is now spreading quickly throughout all kinds of companies. It enables a team, a unit, or an enterprise to nimbly adapt and upgrade products and services to meet rapidly changing technology and customer needs. And the process is applicable anywhere-companies don't need to be born Agile, like Spotify. Even centuries-old Barclays is making the transition and reaping rewards. Filled with examples from every sector, The Age of Agile helps readers: Master the three laws of Agile Management (team, customer, network) * Embrace the new mindset * Overcome constraints * Employ meaningful metrics * Make the entire organization Agile * And more With this breakthrough approach, even global giants can learn to act entrepreneurially. Their future depends on it.
This book is currently unavailable
327 printed pages
Original publication
2017
Publication year
2017
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Quotes

  • Altynay Zhumagaliyevahas quoted7 years ago
    PR has evolved: It used to be all about having, then selling the idea. Now it’s about telling the story in a compelling and believable way.
  • looyuihas quoted6 years ago
    Nowhere is misinformation more of an issue than during times of disasters, natural or otherwise. If you are old enough to remember 9/11, a time before social media took hold, you will remember the false stories and disturbing visuals that added to our collective panic
  • looyuihas quoted6 years ago
    Today’s CEOs are not only chief executive officers but also chief reputation officers, tasked with being the face of their corporations and weathering the tempests that swirl all over social media and spiral into a funnel cloud at alarming speed.

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