Mike Sergeant

PR for Humans

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
“There is no strategy without a story. There is no story without the main character. The main character is you.”
PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication.
Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery.
Why are these things so important? Why do most people in PR and ‘communications’ not even talk about them? Why is PR for Humans even more important in the age of A.I.? In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know.
The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs.
They are the rocket fuel for your business and your career.
This book is currently unavailable
232 printed pages
Original publication
2019
Publication year
2019
Have you already read it? How did you like it?
👍👎
fb2epub
Drag & drop your files (not more than 5 at once)