Matt Hrushka

The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

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Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.
This book is currently unavailable
191 printed pages
Original publication
2014
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Quotes

  • Valeriya Efanovahas quoted7 years ago
    When was the last time you bought a brand new product that you didn’t learn about in an ad, or a magazine, or a commercial? Word of mouth is incredibly powerful as well, but odds are the person who told you about the cool new gadget learned about it from a type of ad
  • Valeriya Efanovahas quoted7 years ago
    We sometimes forget that even though someone is trying to sell us something, they’re also making us aware of the new things that exist in the world.
  • Valeriya Efanovahas quoted7 years ago
    Ever go to your mailbox and think to yourself “who actually reads junk mail”? The answer? Enough people for companies to keep sending us junk mail

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