Dan Kennedy,Shaun Buck

No B.S. Guide to Maximum Referrals and Customer Retention

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FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.Learn how to:• Apply the #1 best retention strategy (hint: it’s exclusive)• Catch customers before they leave you• Grow each customer’s value (and have more power in the marketplace)• Implement the three-step customer retention formula• Use other people’s events to get more referrals• Create your own Customer Multiplier System• Calculate the math and cost behind customer retentionDiscover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
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253 printed pages
Original publication
2016
Publication year
2016
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Quotes

  • raquel00232has quoted5 years ago
    a committed customer does not refer, find out why. If your referral productivity overall is weak, find out why. Never shrug it off. Dig into it.

    Never forget this fact. No one is unable to refer. Every person has some relatives, at least
  • raquel00232has quoted5 years ago
    you are incompetent or at least negligent. You are failing. The only legitimate exception is when you deliberately choose not to make yours a referral-driven business. But if you would welcome re
  • raquel00232has quoted5 years ago
    Brand and Marketing Transformation at Visa Inc., said, “The purpose of a business is to create a custom‍

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