“Complacency is the enemy. Be as vigilant with your customers as you would your dearest friend.”
The Journey to WOW is an entertaining, humorous and deeply insightful guide to creating fierce customer loyalty, and transforming an organization's culture into one obsessed with customer experience. Using a unique business parable, WOW delivers penetrating “ah-ha” moments in a lighthearted, sometimes laugh-out-loud writing style. It will resonate with anyone who deals with customers in any type of organization—from the newbie part-time employee, to the corporate CEO.
