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Ann Handley

Everybody Writes

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  • Юлия Горбашковаhas quoted7 years ago
    Why am I creating this? What's my objective?
    What is my key take on the subject or issue? What's my point of view?
    And, finally, the critical so what?-because exercise: why does it matter to the people you are trying to reach?
  • Юлия Горбашковаhas quoted7 years ago
    the more you think about what you want to say, and plan for it, the easier it is to say.
  • Татьяна Александроваhas quoted8 years ago
    content is not about storytelling, it's about telling a true story well.
  • Yulia Nazarenkohas quoted8 years ago
    What matters now isn't storytelling; what matters is telling a true story well.
  • Yulia Nazarenkohas quoted8 years ago
    Utility × Inspiration × Empathy = Quality Content
  • Gewhas quoted3 years ago
    What am I trying to say? What words will express it? What image or idiom will make it clearer? Is this image fresh enough to have an effect?
  • Gewhas quoted3 years ago
    great writing isn't written, as much as assembled
  • Gewhas quoted3 years ago
    Think before ink
  • Gewhas quoted3 years ago
    Place the Most Important Words (and Ideas) at the Beginning of Each Sentence
  • Gewhas quoted3 years ago
    Utility × Inspiration × Empathy = Quality Content
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