If You're So Clever Why Aren't You Rich

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Make money from your business idea, inventions, products and brands.By making the right decisions at the right times you can turn your ideas into gold. This is a business book about all aspects of trade marks, copyright, employee fraud, protecting your inventions and technology and why it is so important to understand intellectual property and what it can do for your business.You'll learn:1. How to Spot it2. What it's worth3. When to share it4. How to protect itThe author, Elizabeth Ward, is an acknowledged expert in the field of intellectual property law and is the director of her own award winning legal practice Virtuoso Legal. You will not find a better book that tackles the issues around intellectual property that is written for business's by a business owner.Buy this book and start making the right decisions today!

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143 printed pages

Original publication: 2015
Publication year: 2015

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Menna Abu Zahrahas quotedlast year
But in this case the title could well be used by any number of businesses who have great ideas but struggle to make money from them. This book is unashamedly focused on those who do want to make a fortune from their ideas but don’t know where to start.
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Menna Abu Zahrahas quotedlast year
I’m indebted to a very dear friend for the title of this book. The phrase “If you’re so clever why aren’t you rich” was, in fact, a family jibe used by my friend on his two sisters, both of whom were academically, if not financially, very successful in their careers. B
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