How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

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This book is for everyone who needs to write copy that sells — including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming &quote;salesy&quote; can be tough, but is an essential skill. How To Write Copy That Sells supplies specific copywriting techniques for everything from email marketing, web sites, and social media, to traditional media ads and direct mail.

Direct E-Commerce Internet Marketing Marketing Advertising & Promotion Business Business Writing Skills

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170 printed pages

Publication year: 2016

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Quotes

Aleksandar Ristichas quoted4 years ago
3) Enclose your order area copy in a differentiating text box.
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Aleksandar Ristichas quoted4 years ago
2) Apply the P.A.S.T.O.R. Framework™ to your offer.
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Aleksandar Ristichas quoted4 years ago
Construct your offer so it’s like a miniature sales letter. It needs a headline, a little deck copy, a string of benefit-rich bullets that describe what the product is about, and exactly what your prospects are going to get when they buy.

Then give them a call to action,
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